In 20+ years of operation, PARTNERS+simons had only updated its look once. When asked to participate in exploring a new P+s logo, I knew it would be a great opportunity to redefine the brand for what I know it to be today. I wanted to create something that felt current and fresh that would work well in both print and digital media. It's rare you get to redesign the brand of a company and a culture you’ve been immersed in over the past few years. I was proud to be a part of it!