Federal employees are very savvy shoppers. Because they have to re-enroll with their healthcare provider each year, they use the annual Open Season enrollment period as a time to reconsider their current plan and comparison shop with new plans. Even though the Blue Cross and Blue Shield Federal Employee Program (FEP) has one of the best reputations in the industry, advertising to the federal employee workforce had to demonstrate the incredible value of the plan and all of the tools, benefits and incentives that come with it. So we created an integrated campaign (featuring print, online, direct mail, out-of-home and two station dominations in Washington, D.C.) that spoke directly to the needs of federal employees. In the end, the campaign helped FEP retain 96% of their market share in a very competitive year.
Goodwill NNE is a long-standing nonprofit chain who was in need of a refresh. Lucky for me, the stake holders were open to having a little fun in the process. By choosing the right balance of vibrant colors, playful fonts, and lively patterns we created a brand that had endless possibilities and a ton of life. Now, Goodwill has a great brand that showcases all of the amazing things the non-profit does each and every day.
Our agency holiday card needed to focus on helping our company have a happy and healthy holiday. Enter: Helfy the Health Elf, a character who wanted to spread healthy habits throughout the office but only ended up causing mischief and trouble. After his work at the agency was complete, he took to the streets of Boston during the 2015 holiday season.
To make things a bit more interesting, my partner and I created a story using Instagram as a host so users could follow along as his Boston journey unfolded. Over a period of 5 days, a new section of a hand-drawn map was uploaded on Instagram which included videos of Helfy exploring the famous landmarks around town. The end result was a complete map of everywhere Helfy had been that week.
Check out Helfy's full journey and videos @SpreadTheHelfy
The Dartmouth Institute is known for their outstanding Research and Education departments, but their website was lacking in the ability to translate how great these programs were to prospective students and donors. It took a team to rebuild this massive site from the bottom up - making sure the new IA made sense was imperative. When it came to design, I wanted to make a fully responsive website that felt innovative, modern and sophisticated to cover all of the aspects of the overarching brand. After the site launched, admissions was particularly happy with the significant bump in applications being submitted for the following semester.
When I was told I was going to be working on a new client and that I was required to stare at puppies all day, I wasn't particularly upset about it. Wellness is a world-wide pet food company that was searching for a new story to tie their brand to. Enter "Wellness Moments".
One thing my partner and I realized straight off the bat is that everyone wants to tell you about their pet, whether you want to hear it or not. So our goal was to find the common bond that each person shared with their furry companions. We realized that although there were similar themes, all of the pet stories we heard were unique. Armed with insight, we came up with the concept of “Wellness Moments” as a way to ask pet parents what made their relationship with their pets special. This viral campaign was a unique way to differentiate Wellness from their competitors and would lend itself to everything from social media to in-store advertisement. So tell me, what's your #WellnessMoment?
After years of opening their doors to the city, the PARTNERS+simons Open House had become a mogul in the Boston holiday party scene. Each year brought a new party and a new theme. The stakes were high, with upwards of 2,000 vendors, clients and prospects receiving our invitation, and 500 guests attending the party. So, when asked to create and bring to life the 2014 theme, I was honored and excited to help. With all the changes in late night television that year, it was a timely decision to introduce Late Night with PARTNERS+simons. This talk show themed event came with a skew of celebrity-inspired games, decorations and specialty drinks to stay up for. Let's just say, if you haven't tried a Letterman's Top Ten ‘Tini, the night ain’t over yet!
Along with many other amazing programs, Goodwill of NNE has two full NeuroRehabilitation Centers in Maine. The only problem? People weren't aware of it. After visiting these amazing centers and hearing many real-life stories we knew we had to create awareness. The goal was to tap into the emotional situations that land people in Goodwill's care, but instead of focusing on the bad we tried pulling out the positive: how Goodwill can help make these terrible situations a little more bearable and possibly even help better their patients lives after rehab. This particular project was one I was honored to be a part of.
A successful logo is clean, simple, and easily recognized. When Tufts Health Plan was looking to refresh their current logo, it was important to keep all of these qualities in mind. This logo was designed not only to stand alone, but to work with additional departments in the Tufts Health Plan business while differentiating them from both competitors and the medical school/university.
Dartmouth Hitchcock is a well-known hospital in Northern New Hampshire that wanted to increase awareness, consideration and drive patient volume in Southern part of the state. Their main target? The decision makers of the families, moms. The #DHcare campaign was created to draw in mothers by acknowledging that there are many other things in life to focus on other than health care. In each ad, we highlighted one family with a collage of images from their Instagram feed. Word of mouth is one of the biggest decision factors for this audience and social media was the perfect way to get the word out.
In 20+ years of operation, PARTNERS+simons had only updated its look once. When asked to participate in exploring a new P+s logo, I knew it would be a great opportunity to redefine the brand for what I know it to be today. I wanted to create something that felt current and fresh that would work well in both print and digital media. It's rare you get to redesign the brand of a company and a culture you’ve been immersed in over the past few years. I was proud to be a part of it!
Typography has always been a passion of mine, so my love for logo design is only natural. From obsessing over the perfect typeface to choosing the best color scheme, I have always had a love for the process and how it teaches me something new every time.
Maybe it's just me, but a woman designer who’s about to get married could either scream DREAM COME TRUE or HOLY DISASTER. So of course when the time came, I hired myself and became my own boss as the designer of my wedding invitations. And boy, do I ever have some nice things to say about my work ethic and dedication to this particular project. Choosing a color scheme, feeling the paper options, deciding how it would be packaged, oh I could have mulled over the details forever! And what a great remembrance to have from my special day. That and my husband, I suppose. :)
